The Cookie Is Dead, Long Live GDPR
It is 2018 and the cookie is finally dead.
While advertisers have been saying this for years, most executives now believe that the cookie is truly living on borrowed time.
In fact, Viant’s “Power of the People” report found that 64% of executives believe that companies will stop using cookies altogether within the next two years.
So why is this happening now?
Here are the top technological and regulatory advances that have managed to kill off the cookie forever.
How B2C Brands Can Leverage Email in Native Advertising
From social media to email, native advertising is everywhere. However, it is only within the past few years that B2C brands have managed to uncover the most effective distribution channels for native ads.
Combined with the magic that is programmatic, brands can now reach their target audiences in a manner that effectively utilises ad spend while also serving consumers’ needs by delivering targeted content.
Passendo Makes the Shortlist in the 2018 Danish Digital Award for Innovation Startups
Copenhagen, Denmark – April 3rd, 2018
Passendo is proud to announce that it has been named to the Innovation – Startup shortlist in the 2018 Danish Digital Award (DDA). The annual awards celebrate Denmark’s best digital projects.
Meet us at OMR18 in Hamburg!
Advertisers, Agencies & Publishers – Let’s meet up and get a quick coffee on friday the 23rd of March!
The OMR Festival is two days of networking, entertainment and inspiration on all things digital marketing has to offer. In 2017, OMR welcomed 25,000 marketing pros—in 2018, they expect 40,000 attendees.
Read all about the conference and festival here.
Q8 drives B2B Conversions with Passendo Business Audience
Lead generation of Business-to-Business (B2B) Leads is Different from Business to Consumer (B2C). In B2B, your lead generation efforts should have a more focused message, targeted audience and a solid strategy.
An important element is to decide whether your lead generation efforts should focus on quality or quantity.
Opel Sees Nearly 6 Minutes Engagement Time on Passendo Native Format
These days, traditional advertising channels are simply not effective at motivating audiences to take action. We already know the click-through rate on display ads are overwhelmingly low, impacting even known brands like Opel.
Ein dänisches Programmatic E-Mail Start-up will jetzt auch Deutschland erobern
Passendo, ein dänisches Start-up mit Hauptsitz in Kopenhagen, hat weitere Gelder von Vækstfonden (dänisch staatlich anerkannte Finanzierungsfonds) in Höhe von ca. 300.000 Euro erhalten. Die Einzahlung, wird unter anderem dafür genutzt, um den Fokus vor allem auf den deutschen E-Mail Markt zu legen.
Passendo får nyt million indskud kr. vækstlån til vækst af moderne e-mail annonce platform
Passendo har netop fået yderligere millionindskud til at videreudvikle og vækste deres platform til markedsføring og annoncering i e-mail. Det er Vækstfonden der denne gang har købt ind på ideen om at programatic email annoncering er en ide der er fremtid i.
Case Study: Passendo Outperform traditional web display for DanCenter
DanCenter A/S is one of the biggest holiday rental companies in the Danish market – offering it’s services on 6 markets.
They provide it’s services to the owners of approximately 12,000 holiday homes and count approximately 160 employees spread out on a number of local offices and sales companies.
Native Advertising DAYS 2017″ November 8-10 l Berlin
Passendo will be joining “Native Advertising DAYS 2017” November 8 -10 2017 l Berlin. Looking forward to some inspiring days!
As part of our Native Advertising strategy and expansion into the Nordics and Germany, we are very interested in meeting new people to work and cooperate with: Publishers, Advertisers, Agencies, Sales houses, Partners, …