Category Archives: Passendo Blog

Meet us at DMEXCO

Meet us in Cologne at DMEXCO 2018, the major international event for the digital industry and find out more about our programmatic newsletter opportunity and how you can activate this new revenue channel.

Passendo makes it possible for publishers to sell ads in their email inventory the same way you do it on the web, with real-time, dynamic targeting and optimization, opening up brand new people-based Display & Native inventory and audiences for brands.

Please contact our co-founder Anders Rasmussen to arrange a 10-15 min talk. +45 2968 0833 I

We look forward to meeting you ! 


July 30, 2018    

Passendo Collects 2 Marketing Software Badges from Directory for Business Software

With Passendo, both advertisers and publishers are in safe hands. Our team composed of talented and experienced online individuals who strive to make Passendo the best-in-class programmatic email advertising work, allowing advertisers to benefit from quality editorial environments while enabling sellers to make bank with digital newsletters.

July 12, 2018    

[Infographic] Passendo Outperforms Other Traffic Sources

Every native ad is designed to do the same thing – get users to engage and click through.

Although, there are many different approaches to native advertising that can lead to successful results for advertisers, the overall ROI of your campaign is what matters most.

Here at Passendo, we specialize in email native advertising. Today, we place ads in more than 150 premium international newsletters delivering 3,100 ads across all of our publishers.

June 5, 2018    

How B2C Brands Can Leverage Email in Native Advertising


From social media to email, native advertising is everywhere. However, it is only within the past few years that B2C brands have managed to uncover the most effective distribution channels for native ads.

Combined with the magic that is programmatic, brands can now reach their target audiences in a manner that effectively utilises ad spend while also serving consumers’ needs by delivering targeted content.

May 3, 2018    

Passendo Makes the Shortlist in the 2018 Danish Digital Award for Innovation Startups

Copenhagen, Denmark – April 3rd, 2018

Passendo is proud to announce that it has been named to the Innovation – Startup shortlist in the 2018 Danish Digital Award (DDA). The annual awards celebrate Denmark’s best digital projects.

April 2, 2018    

Meet us at OMR18 in Hamburg!

Advertisers, Agencies & Publishers – Let’s meet up and get a quick coffee on friday the 23rd of March!

The OMR Festival is two days of networking, entertainment and inspiration on all things digital marketing has to offer. In 2017, OMR welcomed 25,000 marketing pros—in 2018, they expect 40,000 attendees.
Read all about the conference and festival here.

March 20, 2018    

Q8 drives B2B Conversions with Passendo Business Audience

Lead generation of Business-to-Business (B2B) Leads is Different from Business to Consumer (B2C). In B2B, your lead generation efforts should have a more focused message, targeted audience and a solid strategy.

An important element is to decide whether your lead generation efforts should focus on quality or quantity.

February 27, 2018    

Opel Sees Nearly 6 Minutes Engagement Time on Passendo Native Format

These days, traditional advertising channels are simply not effective at motivating audiences to take action. We already know the click-through rate on display ads are overwhelmingly low, impacting even known brands like Opel.

January 7, 2018    

Ein dänisches Programmatic E-Mail Start-up will jetzt auch Deutschland erobern

Passendo, ein dänisches Start-up mit Hauptsitz in Kopenhagen, hat weitere Gelder von Vækstfonden (dänisch staatlich anerkannte Finanzierungsfonds) in Höhe von ca. 300.000 Euro erhalten. Die Einzahlung, wird unter anderem dafür genutzt, um den Fokus vor allem auf den deutschen E-Mail Markt zu legen.

November 30, 2017    

Passendo får nyt million indskud kr. vækstlån til vækst af moderne e-mail annonce platform

Passendo har netop fået yderligere millionindskud til at videreudvikle og vækste deres platform til markedsføring og annoncering i e-mail. Det er Vækstfonden der denne gang har købt ind på ideen om at programatic email annoncering er en ide der er fremtid i.


November 27, 2017