Case Study: Passendo Outperform traditional web display for DanCenter

DanCenter A/S is one of the biggest holiday rental companies in the Danish market – offering it’s services on 6 markets.

They provide it’s services to the owners of approximately 12,000 holiday homes and count approximately 160 employees spread out on a number of local offices and sales companies.

In August 2017, DanCenter added Passendo to their marketing mix as their goal for it’s marketing results is not only to garner clicks, but also to drive brand awareness and engage audiences who will actively consume editorial content and convert.

In cooporation with media agency Mindshare and Passendo, DanCenter hopes to drive high-quality and lower CPC than other channels.

DanCenter´s campaign are targeted and optimized across 12 selected premium newsletters within family, lifestyle and women.



Check out the full case for more details around the campaign results:

November 15, 2017 Anders Rantzau Rasmussen



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