Sådan siger co-founder og CCO i Passendo, Anders Rantzau Rasmussen, efter at virksomheden har fået en millioninvestering fra inQvation. Passendo har haft stor succes i Skandinavien og sætter nu alt ind på også at kapre udenlandske kunder, som investeringen fra inQvation skal hjælpe med.
If you’ve only just entered into the world of online advertising, you might never have come across the challenge of buying and selling ad space on particular websites. Today we’re used to programmatic ad buying and targeting users based on their behaviour rather than making assumptions on which kind of websites our potential customer might visit.
Lead generation of Business-to-Business (B2B) Leads is Different from Business to Consumer (B2C). In B2B, your lead generation efforts should have a more focused message, targeted audience and a solid strategy.
Passendo is partnering with readpeak, the Native DSP and CMP, which works with some of Finland’s largest Publishers and Advertisers – to offer qualitative demand to the Finnish Market specifically for email through the Passendo Native Exchange.
Passendo’s Email Ad services and Native Platform is resurrecting email campaigns and increased Bonnier Brand’s click-through-rate (CTR) up to four times over. This simple change was implemented as part of a newsletter re-design. Iterative testing by Bonnier showed that CTRs are up to twice as great with native ads compared to traditional ads.
Programmatic advertising is expected to achieve record growth in 2018. However, the growth of programmatic has not meant that traditional direct ad buys are no longer relevant.
The Native Advertising Institute just announced that Passendo together with Opel have been shortlisted for a 2018 Native Advertising Award for Best Use of Native Advertising in Email. The Native Advertising Awards acknowledges the best native advertising in the world and will awarded for the third time this year at Native Advertising DAYS 2018 in Berlin on November 6th.
Copenhagen, Denmark – April 3rd, 2018
Passendo is proud to announce that it has been named to the Innovation – Startup shortlist in the 2018 Danish Digital Award (DDA). The annual awards celebrate Denmark’s best digital projects.