Danske online-pionerer får stor millionindsprøjtning fra inQvation: ”Nu kan vi for alvor sætte turbo på vores vækstrejse og indtage nye markeder”

Sådan siger co-founder og CCO i Passendo, Anders Rantzau Rasmussen, efter at virksomheden har fået en millioninvestering fra inQvation. Passendo har haft stor succes i Skandinavien og sætter nu alt ind på også at kapre udenlandske kunder, som investeringen fra inQvation skal hjælpe med.

August 16, 2019     Anders Rantzau Rasmussen


Meet the team at Dmexco on September 11-12th and learn more how Passendo can supercharge your commercial newsletter strategy.

July 29, 2019     Anders Rantzau Rasmussen

How E-mail has Entered the 21st Century

If you’ve only just entered into the world of online advertising, you might never have come across the challenge of buying and selling ad space on particular websites. Today we’re used to programmatic ad buying and targeting users based on their behaviour rather than making assumptions on which kind of websites our potential customer might visit.

February 10, 2019     Anders Rantzau Rasmussen

Q8 drives B2B Conversions with Passendo Business Audience

Lead generation of Business-to-Business (B2B) Leads is Different from Business to Consumer (B2C). In B2B, your lead generation efforts should have a more focused message, targeted audience and a solid strategy.

January 15, 2019     Anders Rantzau Rasmussen

Passendo Partners with readpeak to Empower it’s Nordic Network

Passendo is partnering with readpeak, the Native DSP and CMP, which works with some of Finland’s largest Publishers and Advertisers – to offer qualitative demand to the Finnish Market specifically for email through the Passendo Native Exchange. 

November 29, 2018     Anders Rantzau Rasmussen

Passendo helps Bonnier bring email campaigns back to life

Passendo’s Email Ad services and Native Platform is resurrecting email campaigns and increased Bonnier Brand’s click-through-rate (CTR) up to four times over. This simple change was implemented as part of a newsletter re-design. Iterative testing by Bonnier showed that CTRs are up to twice as great with native ads compared to traditional ads.

October 29, 2018     Anders Rantzau Rasmussen

Programmatic Grows, But IO Is Still Alive and Relevant in 2018

Programmatic advertising is expected to achieve record growth in 2018. However, the growth of programmatic has not meant that traditional direct ad buys are no longer relevant.

October 29, 2018     Anders Rantzau Rasmussen

The Cookie Is Dead, Long Live GDPR

It is 2018 and the cookie is finally dead.

While advertisers have been saying this for years, most executives now believe that the cookie is truly living on borrowed time.

May 25, 2018     Anders Rantzau Rasmussen

Opel & Passendo is shortlisted for the 2018 Native Advertising Award

The Native Advertising Institute just announced that Passendo together with Opel have been shortlisted for a 2018 Native Advertising Award for Best Use of Native Advertising in Email. The Native Advertising Awards acknowledges the best native advertising in the world and will awarded for the third time this year at Native Advertising DAYS 2018 in Berlin on November 6th.

April 11, 2018     Anders Rantzau Rasmussen

Passendo Makes the Shortlist in the 2018 Danish Digital Award for Innovation Startups

Copenhagen, Denmark – April 3rd, 2018

Passendo is proud to announce that it has been named to the Innovation – Startup shortlist in the 2018 Danish Digital Award (DDA). The annual awards celebrate Denmark’s best digital projects.

March 22, 2018     Anders Rantzau Rasmussen



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